A new Panerai model 2010 Radiomir Oro Rosa 42 mm is this year released model, which has already managed to become a part of Officine Panerai's history. Radiomir Oro Rosa 42 mm features the unique design of an icon in luxury and at the same time sport watches.

The model fits the new mechanical movement the P.999, designed and produced at the Neuchatel manufacture.

As a tribute to its Chinese customers and the desire to show how much F.P. Journe appreciates their business the high-end luxury watch brand has released F.P. Journe China 2010 Tourbillon Souverain Special Edition - five exclusive watch models.

This fact also reflects the recent opening of the sixth brand boutique in the Yintaï Center in Beijing. And it is not surprising as more and more horology houses and high-end brands are opening up shops in China's wealthier regions. So F.P. Journe is not the exception.

Among the main reason for that tendency I can name the peculiarity of the Chinese customers who seem to take brands with their own stores more serious, as opposed to others which are only placed in third-party stores.

Some watch brands follow things like Formula 1 and other types of motor sports racings that people in the US don't really pay attention to. But Tissot's aim is to be associated with the racing circuit in America.

The horology house of Tissot has been partnered with NASCAR, showing itself quite interested in racing events that Americans might actually be watching. Of course this is not only the mere desire to keep fit. In watch world it is rather profitability. In another words "to be associated with popular sport, is to enjoy increased sales."

So for this year motorcycle race Tissot presents it’s newest version of the Tissot T-Race Nicky Hayden 2010 Limited edition of 4999 pieces.

We have good news for the real movie buffs! The new piping hot part of Watches in Movies article is ready. In this part we would acquaint with the much talked-of films of 2009-2010 and famous brand watches, which played roles in these films. Also you can see the Watches in movies part 2 and Watches in movies part 1.

Avatar (2009)

Casio Pathfinder PAW-1300G-1V
And at last, see Jake Sully (Sam Worthington) and his Casio Pathfinder PAW-1300G-1V. It reminds me the gauntlet thrown down to Colonel Miles, so similar are the models.

Here it comes, the most anticipated watch on the planet - Horological Machine No4 Thunderbolt by MB&F, going to cost $158,000 when available later this year.

Horological Machine No4 Thunderbolt by MB&F the one and only in the world is the aviation-inspired timepiece. This svelte aerodynamic form of the HM No4 by MB&F's envelope made of titanium and sapphire has its roots in Maximilian Büsser's childhood passion for assembling model plane kits with the watches.

The wonderful transparent sapphire section of the case required more then 100 hours of polishing and machining to create a complex, exquisitely curved panel allowing the light to come in and the beauty of the Horological Machine No4 Thunderbolt engine to stand out.

SIHH 2010 saw the Piaget latest timepiece - the Piaget Polo Tourbillon Relatif Chronograph. The watch is a limited edition of 1 piece only.

Piaget Polo Tourbillon Relatif Chronograph fills up the Piaget Limelight Jazz Party series, presenting watches and jewelry in different rhythms, like the cold, warm and wild rhythms displaying jazz's music worldwide.

Jazz Party Series is a new Piaget's collection created in 2010. In such an extravagant manner, the Piaget Polo Tourbillon Relatif Chronograph pays tribute to the time-honored jazz music. The melody of an improvisation from the lazy blues coming from the new Piaget Polo Tourbillon Relatif expresses Piaget's unique artistic thought with no doubt.

But Piaget's jazz gets complicated. Hours, indicated by a central disc, became musical notes. The black enamel dial was fashioned like an old vinyl record, while the F-clef was perfect in its role of the figure 9.

The white-gold case in black fits a jazz player on the caseback while musical instruments are spaces on the sides. A manually wound movement of Calibre 608P conducts an orchestra: piano, horn, cello, drums and saxophone, with the help of tourbillon that sets the pace with the regularity of a metronome. The tourbillon carriage at the tip of the minutes hand, seems to be in free flight, as if disconnected from the movement that drives it.

A new exclusive Vacheron Constantin's boutique Petit Palais Espace has been opened recently in Buenos Aires located in the aristocratic neighborhood of Recoleta.

Vacheron Constantin's long-term partners Fabian Guelman, Martin De Leeuw, Miriam Kohen of Simonetta Orsini and the CEO of Vacheron Constantin Juan-Carlos Torres inaugurated the new exclusive showcase - thus the largest of the Swiss Geneva-based manufacture in South America.

A project by Simonetta Orsini - the Petit Palais, a luxurious five story building - was completed December 2009. The history of the building goes back to 1926 presenting the world's finest luxury brands.

Hublot watch company has recently signed one of the most prestigious agreements in its history becoming the Official Timekeeper for the next two FIFA World Cups in 2010 and 2014. Thus the Hublot FIFA World Cup watch is the Official watch of the FIFA World Cups. The limited edition of only 100 pieces resembles the Hublot Classic Fusion and has the FIFA World Cup Trophy on the dial.

The last fact is not accidental. It is the first time in the history of the FIFA World Cup that a horology brand like Hublot becomes the Official FIFA Timekeeper having presence on the substitution board. So in commemoration of this significant event, Hublot is now launching the official licensed Hublot FIFA World Cup watch reflecting the gold of the coveted FIFA World Cup Trophy.

Can you name the one watch complication that supplements the time and has fared quite as well as the chronograph? I mean equally enhances utility and design.

Known to laymen as the “stopwatch” feature, the Perrelet Chronograph Big Date Watch Collection’s measuring tool endures due to its usefulness as well as style. The secret is in the visual appeal of smaller dials within dials - offering an almost infinite variety of ways to heighten a watch face’s visual appeal.

In its new Perrelet Chronograph Big Date Watch Collection 2010 Perrelet has captured the dual nature of the chronograph - in steel or titanium. For connoisseur a chronograph’s pedigree is in its layout. Perrelet focuses on the classic credibility of the tri-compax subdial arrangement.

One of the watches in IWC's Portuguese line, is the Portuguese Regulateur. The regulator watch design was inspired by early marine chronometers. The precision mechanical timekeeper that is sure to gain great popularity among men is housed in the platinum case with 43 mm in diameter. The platinum models are limited to the edition of 500 pieces, while rose gold or stainless steel ones are to be produced in unlimited number.

It is notable that the timepiece is equipped with the IWC Caliber 98245 that is based upon a prime pocket watch movement. The mechanical mechanism is to be wound by hand. It is beating at 18000 vibrations per hour and provides a considerable power reserve of 46 hours. It celebrates the IWC's history comprising about 140 years in watchmaking. During this period the brand's watchmakers gained great experience in constructing impeccable movements subjecting them to evolution process.

The upcoming blockbuster "Iron Man 2" appears the new watches of billionaire techno-hero Tony Stark. Robert Downey Jr.'s wristwatch model has changer form the rose gold Bvlgari Diagono Retrograde watch seen in the first part of the film to the Jaeger-LeCoultre Amvox 3 Tourbillon GMT.

Just like the Stark's amazing armor the Jaeger-LeCoultre high-end watch model combines perfect elegance with innovative technical characteristics. In the Amvox 3 Tourbillon GMT Jaeger-LeCoultre managed to carry on the watchmaking traditions while implementing the new design elements and modern materials.

Invicta Watches have a very interesting brand history. The company origin is still a mystery for many people. As well as the origin of product components and the brand name itself. In this article our watch experts are ready to open all the secrets for you.

Firstly, some words about the brand name meaning. Invicta means “invincible” in Latin. But the history proved the contrary.

The company began its history in La Chaux-de-fonds, Switzerland – a land of well-known horologists. In 1837 Raphael Picard found the Invicta Watch Company to bring common people Swiss watches at affordable prices.

Swiss watches have been highly prized in many parts of the world, and Invicta watches capitalized in that popularity. Nevertheless the Invicta brand name was lesser known than well established Swiss watch makers for more than a century. And “quartz invasion” of the 1970s or simply electronic watches like Casio and Timex pushed Invicta watches out of popularity. So Invicta watches practically disappeared from the market.

The Picard family owned and operated the company until 1991. In 1991 the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker, is the CEO of the company and frequently appears on televised ShopNBC programs.

Gresso Co is known as the manufacturer of hi-tech luxury mobile phones. But recent Baselworld 2010 saw the first Gresso watch collection - Grand Wind Skeleton.

Well done, Gresso! In reality the dev elopment of the Grand Wind Skeleton Collection took long three years. Gresso's designers and engineers used over 100 prototypes and not in vein. In result they got the ideal realization - the Gresso watch debut.

Gresso specialists managed to combine expressive appearance of the new Grand Wind Skeleton watch collection and innovative interior decoration. All the company's stylistic traditions found the reflection in the new watch models.

In designing the watch case Gresso engineers used carbon, a light and incredibly strong material. In fact, carbon is 5 times lighter then steel and 2 times lighter then aluminum, but it equals these materials in strength. Gresso was the first to use this metal in horology. Until Gresso's challenge, it was used in space industry only.

Glashutte Original watch manufacture has unveiled a new timepiece for the legendary Assmann edition called Julius Assmann. The watch is dedicated to one of the greatest Glashutte watchmakers J.Assmann and to the occasion of the 155th anniversary of the founding of J. Assmann Glashütte/i. Sa.

The new model of special Julius Assmann series is supplied with a skeletonized mechanism and dial, tourbillon and great mechanics of manufacture Caliber 46. The movement of the Julius Assmann 4 is hand wound with retrograde hours. The timepiece is protected against humidity. As all manufacture's mechanisms, Caliber 46 with hand winding has all the elements traditional for Glashutte original.

Switzerland is famous for its watch manufacturers. There are those watchmaking companies that are famous to the public due to universal designs and many additional features but there are companies that are highly appreciated by watchmakers due to the highly sophisticated mechanisms and exclusive design. The second category includes brands like Vacheron Constantin, Patek Philippe, Audemars Piguet, Franck Muller, Corum and many others.

Corum's technical talent helps the Swiss watchmaker to create some of the most remarkable watches. Corum's Classical Skylight Skeleton watch is a fusion of science and art. This watch represents a mysterious complication and an elegant mystery. The see-though sapphire crystal allows to see the 18 carat gold mechanical wonder. Both the face and the back of the case are transparent.