A wristwatch is not only an item to show what time is it. It is also the accessory that emphasizes a woman’s individuality, style, status, taste level etc. OMEGA watch manufacturer, understand this perfectly. That is why the company’s new Ladymatic watch collection was unveiled at a press conference at Ritz-Carlton Hotel in Beijing.
OMEGA’s Ladymatic is line of wristwatches in 27 variations: for any taste and for anyone’s finance. You can choose the wristwatch made of 18 karat yellow or red gold or stainless steel; decorated with diamonds or not. Some watches have a sapphire caseback, through which you can see the movement of mechanism, the movement of time… It equipped with Co-Axial calibre 8520/8521, revolution discovery in watch industry. Watches have a four-year warranty.
The muse and the face of marketing launch is Australian Oscar-keeping actress Nicole Kidman, who was in Beijing for the first time walked runway in newest Omega creation Ladymatic, wristwatch for women. Stephen Urquhart said, “OMEGA is so fortunate to have in its family of ambassadors the perfect spokesperson for Ladymatic. Nicole has style, intelligence, grace and beauty. Everything about her is the personification of this great watch.” The watchline is focused on women, who are successful in business, show-business, media, politics, lifestyle.
OMEGA brand ambassador Nicole Kidman presenting Ladymatic on the catwalk in Beijing
Nicole Kidman said, “OMEGA has created a very special watch. As you can see, it’s beautiful and it is wonderfully made. It’s also really a pleasure to wear it.”
Urquhart said “We are very happy with the end result. It is very important for us to have the Ladymatic line, not to get more women buyers to but reach a more sophisticated woman buyer.”
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