Some watch brands follow things like Formula 1 and other types of motor sports racings that people in the US don't really pay attention to. But Tissot's aim is to be associated with the racing circuit in America.
The horology house of Tissot has been partnered with NASCAR, showing itself quite interested in racing events that Americans might actually be watching. Of course this is not only the mere desire to keep fit. In watch world it is rather profitability. In another words "to be associated with popular sport, is to enjoy increased sales."
So for this year motorcycle race Tissot presents it’s newest version of the Tissot T-Race Nicky Hayden 2010 Limited edition of 4999 pieces.
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