Interesting facts about Invicta Watch Company

Invicta WatchesInvicta Watches have a very interesting brand history. The company origin is still a mystery for many people. As well as the origin of product components and the brand name itself. In this article our watch experts are ready to open all the secrets for you.

Firstly, some words about the brand name meaning. Invicta means “invincible” in Latin. But the history proved the contrary.

The company began its history in La Chaux-de-fonds, Switzerland – a land of well-known horologists. In 1837 Raphael Picard found the Invicta Watch Company to bring common people Swiss watches at affordable prices.

Swiss watches have been highly prized in many parts of the world, and Invicta watches capitalized in that popularity. Nevertheless the Invicta brand name was lesser known than well established Swiss watch makers for more than a century. And “quartz invasion” of the 1970s or simply electronic watches like Casio and Timex pushed Invicta watches out of popularity. So Invicta watches practically disappeared from the market.

The Picard family owned and operated the company until 1991. In 1991 the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker, is the CEO of the company and frequently appears on televised ShopNBC programs.

In 1991 new management took over manufacturing and continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines.

Upon moving primary operations from Switzerland, Invicta has continued to design watches, but has outsourced manufacturing to third parties in Switzerland and the Far East. Thus the Invicta watches are assembled on several continents, in whatever location brings back the best return on their investment dollar.

Some 100% Swiss-made watches are still available, but marketing has a tendency to confuse people what watches are made in Swiss factories and which watches are assembled by lesser skilled laborers in far eastern countries. Far East watches are labeled with the country of origin of their movement. At the same time Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.

Some words about the Invicta watch design. Many Invicta watches, including the company’s more popular Invicta Pro Diver series, borrow heavily from Rolex Submariner’s and Omega Seamaster‘s design.  The Lupah is one of Invicta’s new models of tank (rectangular shaped) chronographs that is targeted towards younger buyers and so available in 196,560 optional variations of dial color and strap types.

Invicta Lupah Watches

Invicta Lupah Watches

Invicta Pro Diver watches

Invicta Pro Diver watches

To conclude, we can say that the Invicta Swiss watches’ philosophy is to price, made with top-quality components, within the reach of average buyers, and not only the affluent.

Today, Invicta watches are growing in popularity Invicta’s annual sales of over $50 million reflect the company’s successful production and pricing formula.

With the purpose of sales surging Invicta Watch Group uses cutting-edge technology and the best possible materials to make their watches, including anti-reflective sapphire crystals.

It’s wide product lines have something to please everyone. The Angel, Pro Diver, and Elite lines are some of Invicta Watch Group’s most popular. Moreover the Invicta Group produces other products besides watches including hats and bags.


8 Responses to “Interesting facts about Invicta Watch Company”

  1. Brian Travinski Reply Apr 10, 2014 at 3:23 pm

    I had a Pro Diver that I bought from Invicta. I went to register the extended warranty and it kept asking for money. They said on TV that it was free. Guess not.
    Then when I tried to contact the company, the customer service line always says, ” your caller # 34 and your wait time is 44 minutes” says that no matter how many times you call day or night.
    So I thought I’d get creative and call the Corporate offices seeing that they are right here where I live in South FL. They don’t even answer the phones! It just rings and rings! Then I got lucky one day and a lady answered and said for me to email her my receipt and she’d help me out. I did, 3 times! And triple checked the Email address with her. But she swears she’s not getting the Emails.

    Its been a nightmare. And when looking up the company information, Elel says in an interview that he doesn’t want ANY contact with consumers! Well, it appears that with the lack of customer service, that statement is pretty obvious.
    I Emailed customer service,they never responded nor did that lady ever call me back even though I left my phone number with her.

    VERY disappointed in this company. And as the Pres/CEO of a Media Corp, I personally don’t see how they can survive in business with this level of poor customer service and lack of customer loyalty. Should NEVER be this hard to get a watch fixed.

  2. to fix my invicta.

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  4. I always felt that it was better to wear a Seiko, Casio (take your pick of inexpensive choices out there) then an Invicta-Rolex look-a-like.

  5. Nice to read the post and I got to know a lot about Invicta that I was not aware of before reading the post.
    I want to tell you that I recently purchased a wrist watch, the Sykla smartwatch at and found it very beautiful and stylish!

  6. I too have sent emails about a faulty watch strap to both sales@ &

    The only response I have had is an automated reply from service stating that they will respond within 24 to 72 hours. Nothing else not even an acknowledgement that they are looking into my issue.

    This company’s lack of response obviously leads me to believe that customer service is not their priority. I would, therefore, recommend that potential customers of Invicta take this on board before they make their final decision to purchase.