One of the most famous Swiss watchmakers, Girard-Perregaux, has opened its new shop in the financial district of Beijing, China. The company thus has opened its third boutique dedicated exclusively to the brand’s products outside Switzerland.
The opening took place on October 17 and the Swiss watchmaker invited one hundred journalists to join the Grand Opening of the shop.
At the press conference the President of Girard-Perregaux, Mr. Luigi Macaluso, outlined the fact that he was proud to lead the inauguration of the boutique. Through this opening the brand illustrates the importance of its cooperation with Chinese partners. It is worth mentioning that the brand has successfully entered the Chinese market in 2003 and with its new shop Girard-Perregaux looks forward to expand its activity in China.
The boutique itself is symbolic. The Beijing shop is the third after Gstaad in Switzerland and Mumbai in India. The company is careful in choosing its distribution network, which should illustrate the exclusivity of Girard-Perregaux’s prestigious collections.
A warm atmosphere awaited the journalists who were welcomed by Mr. Luigi Macaluso along with Girard-Perregaux’s partners in China, including CEO of FJ Benjamin, Mr. Nash Benjamin and Harmony Group.
The boutique’s inside outlines the spirit of the genuine Manufacture. Girard-Perregaux paid special attention to the design, which included formal simplicity and modern materials. These, by the way, were included in the main concept of the brand’s first Boutique of Gstaad. Among the moderate architecture, the shop displays some its marvelous collections, including grand complications.
In order to celebrate the Grand Opening of the brand’s boutique in China, Girard-Perregaux organized a Gala Dinner. The event housed VIPs and media representatives.
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