Panerai Sponsors Shell Ferrari Historic Challenge
Officine Panerai and Ferrari have long established a firm partnership. In 2007 the lovers of cool racing cars and boldly designed watches were excited on hearing the news: Panerai has become the sponsor of the Shell Ferrari Historic Challenge. The championship, famous for its really special atmosphere, maintains close links with the House of Maranello.
The Shell Ferrari Historic Challenge is organized in two different series, in North America and Europe, including the traditional final event held in both countries – the Ferrari World Finals. Read more…

Jul 24, 2007 
Yannick has always given preference to Ebel watches to wear during his sports activities, as well as in everyday life. The sportsman has recently displayed great interest in timepieces entering the brand’s latest watch line developed exclusively for men – 1911BTR. This time his choice fell on the Ebel 1911 BTR Chronograph. The watch sports vibrant yellow hands and strap stitching of the same color. The model is housed in a rugged stainless steel case featuring black rubber push-buttons and crown. The black dial of the timepiece sports 11 manually-applied Superluminova hour-markers.
Breitling has recently announced its decision to become the Red Bull Air Race’s official timekeeper. Throughout the season a plane with the brand’s colors will be flying during the competition.
Blancpain, the title sponsor of the Peking to Paris classic car rally, was privileged to honor the two most courageous race participants, Timothey Scott and Peter Livanos, with a really special gift. Both participants were awarded with a Blancpain Leman Time Zone watch, the timepiece created specially for globetrotters.
The TAG Heuer Company has continuously maintained close links to the field of
The Federation of the Swiss Watch Industry (FH) has recently voted by handsome majority for strengthening criteria for the ‘Swiss Made’ label. According to the secret ballot, there were 52 votes ‘for’ and 8 ‘against’ reinforcing of the federal law on the ‘Swiss Made’ label featured by watches.
One of the oldest Swiss watchmaking companies, Baume & Mercier, is currently looking for 5 extraordinary women that would symbolize personality, femininity and elegance. The “glamorous five” will have to represent fundamentally modern women, the look of which would symbolize persons able to face challenges, finding connections with their professional career and private life on a daily basis.
Swiss custom were able to seize not less than 5,200 fake
In the period between May 25 and August 25, the Moscow’s Kremlin museum houses the exhibition called “Cartier – Innovations through the 20th century.” The innovation spirit of the popular watch and
Swatch’s new headquarters is called “Nicolas G. Hayek” center and it is located right in the center of Japan’s capital. The Swiss company invested more than 200 million francs. Among them 150 millions were used to buy the land. The new building looks out on a huge commercial avenue of Tokyo.












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