Formex Watch SA joined efforts with Fabian Cancellara in creating a new watch model. Fabian, time trial world champion and Paris-Roubaix race winner, assisted the brand’s watchmakers in developing the Cancellara watch.
The Cancellara timepiece has been inspired by the case suspension system patented by Formex, and the legendary cobblestones of Paris-Roubaix, a prominent one-day professional bicycle road race organized in northern France. The model is developed in a limited edition and will be presented at the forthcoming BaselWorld Show.
Fabian Cancellara enjoyed contributing to the development of the timepiece bearing his own name. The famous sportsman had a fine chance to find out more about innovative technologies that go into creating Formex timepieces. Among the Cancellara watch’s special features you will discover its invisible suspension, the dial with the superb ‘pave’ cobblestones and the bracelet with texture similar to the profile of a bike tire. The creators of the timepiece applied the most robust and harmoniously-united materials into its development.
Formex and Fabian Cancellara formed an ideal team. The partners share the common passions – love for innovative ideas and strive for excellent performance. Formex timekeepers and the sportsman display great resistance to extreme conditions. The time trial world champion has been really enthusiastic about the project and will proudly wear the Cancellara watch on his wrist.
Fabian Cancellara, aged 26, is a professional road bicycle racer from Switzerland, especially well-known for his time trial victories. As a teenager, Fabian reached impressive results in time trial competitions. In 2001 he joined the professional sport, having become a member of Mapei-Quick Step, one of the most successful teams at that time. Among the sportsman’s latest achievements is his victory in the World Time Trial Champion 2006 when he became the single Swiss trialist who came in second in the Classic Paris-Roubaix race.
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