Invicta Watches have a very interesting brand history. The company origin is still a mystery for many people. As well as the origin of product components and the brand name itself. In this article our watch experts are ready to open all the secrets for you.
Firstly, some words about the brand name meaning. Invicta means “invincible” in Latin. But the history proved the contrary.
The company began its history in La Chaux-de-fonds, Switzerland – a land of well-known horologists. In 1837 Raphael Picard found the Invicta Watch Company to bring common people Swiss watches at affordable prices.
Swiss watches have been highly prized in many parts of the world, and Invicta watches capitalized in that popularity. Nevertheless the Invicta brand name was lesser known than well established Swiss watch makers for more than a century. And “quartz invasion” of the 1970s or simply electronic watches like Casio and Timex pushed Invicta watches out of popularity. So Invicta watches practically disappeared from the market.
The Picard family owned and operated the company until 1991. In 1991 the company was purchased by a United States-based investment company. The corporate headquarters were relocated to Hollywood, Florida, where the company also operates its service call center and repair facilities. Eyal Lalo, a third-generation watchmaker, is the CEO of the company and frequently appears on televised ShopNBC programs.
In 1991 new management took over manufacturing and continued to market watches under the Invicta banner. Apart from the Invicta brand, the Invicta Watch Group is also responsible for the S. Coifman, Potger-Pietri, Activa, Brizo, Cacciato & Joss, Pastorelli and Technica lines.
Upon moving primary operations from Switzerland, Invicta has continued to design watches, but has outsourced manufacturing to third parties in Switzerland and the Far East. Thus the Invicta watches are assembled on several continents, in whatever location brings back the best return on their investment dollar.
Some 100% Swiss-made watches are still available, but marketing has a tendency to confuse people what watches are made in Swiss factories and which watches are assembled by lesser skilled laborers in far eastern countries. Far East watches are labeled with the country of origin of their movement. At the same time Invicta is developing its own proprietary movements upon the purchase of Technica Swiss Ebauche Microtenique.
Some words about the Invicta watch design. Many Invicta watches, including the company’s more popular Invicta Pro Diver series, borrow heavily from Rolex Submariner’s and Omega Seamaster‘s design. The Lupah is one of Invicta’s new models of tank (rectangular shaped) chronographs that is targeted towards younger buyers and so available in 196,560 optional variations of dial color and strap types.
Invicta Lupah Watches
Invicta Pro Diver watches
To conclude, we can say that the Invicta Swiss watches’ philosophy is to price, made with top-quality components, within the reach of average buyers, and not only the affluent.
Today, Invicta watches are growing in popularity Invicta’s annual sales of over $50 million reflect the company’s successful production and pricing formula.
With the purpose of sales surging Invicta Watch Group uses cutting-edge technology and the best possible materials to make their watches, including anti-reflective sapphire crystals.
It’s wide product lines have something to please everyone. The Angel, Pro Diver, and Elite lines are some of Invicta Watch Group’s most popular. Moreover the Invicta Group produces other products besides watches including hats and bags.
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I had a Pro Diver that I bought from Invicta. I went to register the extended warranty and it kept asking for money. They said on TV that it was free. Guess not.
Then when I tried to contact the company, the customer service line always says, ” your caller # 34 and your wait time is 44 minutes” ..it says that no matter how many times you call day or night.
So I thought I’d get creative and call the Corporate offices seeing that they are right here where I live in South FL. They don’t even answer the phones! It just rings and rings! Then I got lucky one day and a lady answered and said for me to email her my receipt and she’d help me out. I did, 3 times! And triple checked the Email address with her. But she swears she’s not getting the Emails.
Its been a nightmare. And when looking up the company information, Elel says in an interview that he doesn’t want ANY contact with consumers! Well, it appears that with the lack of customer service, that statement is pretty obvious.
I Emailed customer service,they never responded nor did that lady ever call me back even though I left my phone number with her.
VERY disappointed in this company. And as the Pres/CEO of a Media Corp, I personally don’t see how they can survive in business with this level of poor customer service and lack of customer loyalty. Should NEVER be this hard to get a watch fixed.
They are playing a sheer numbers game. Same as the 17 major different designs and the variations of each design within each sub-group….you’re bound to find something you like … Or so it’s their philosophy.
I would submit they are much more of a marketing company than a sheer watch company. That would lead one to believe they gave excellent customer service and warranty claims service. Sadly, such is not the case at all…but I’ll save that for my own article that I’m writing.
I have spoken to a couple of people at Invicta.
Never had a problem with support so far.
Simon; You’re the only one who’s never had a problem with support.
to fix my invicta.
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I always felt that it was better to wear a Seiko, Casio (take your pick of inexpensive choices out there) then an Invicta-Rolex look-a-like.
i have one innvicta and look great, like a submariner, these watches use real japanese(seiko, miyota) or swiss(isa, eta) mouvement mid end and high end invicta is great, high end watch owner donc like it because a 200$ invicta look like 10 000$ rolex 😉
There seem to be a LOT of complaints about these watches. Many, many complaints. They look great but seem to fall apart in a short time. I was going to buy one of these but after reading the high number of angry customer replies I’m going to skip it.
“I always felt that it was better to wear a Seiko, Casio (take your pick of inexpensive choices out there) then an Invicta-Rolex look-a-like.”
Everyone and their mother makes a “Rolex look-a-like” including Seiko and other well-known brands, not just Invicta. Invicta makes so many variants of different models that people will find watches no one else offers. To each their own I guess.
Nice to read the post and I got to know a lot about Invicta that I was not aware of before reading the post.
I want to tell you that I recently purchased a wrist watch, the Sykla smartwatch at http://sykla.com and found it very beautiful and stylish!
I too have sent emails about a faulty watch strap to both sales@ & firstname.lastname@example.org.
The only response I have had is an automated reply from service stating that they will respond within 24 to 72 hours. Nothing else not even an acknowledgement that they are looking into my issue.
This company’s lack of response obviously leads me to believe that customer service is not their priority. I would, therefore, recommend that potential customers of Invicta take this on board before they make their final decision to purchase.
Invicta just makes shitty watches that look good…It’s all about fashion, nothing else. Certainly not customer service or integrity.
Seems to be the case. All looks, no quality.
This situation is clearly consumer fraud as product support is part of the sale.
Every one affected should send their experience to the Florida Attorney General’s Office at:
Thanks; for the info. I will be writing a letter to the Attorney General’s office. I just need a replacement leather watch band for my watch and the only place I can get one is through Invicta. Its a special made diamond band. Cost of the watch $2100. I can not get anyone to call me back. No jewerler in town wants to work on it. They tell me to send it back to Invicta.
You sound like a competitor. There’s no fraud involved in bad customer service. That’s merely something the consumer should take into consideration when making a purchase.
Take it to a competent watch shop. It will cost you less. There is no warranty! There’s the fraud. They charge you just to open the case.
Since crooked republicans have taken over Florida I wish you luck with the attorney general there. State officials in Florida and representatives/senators in congress don’t care a bit about their constituents. All they do is devise multiple ways to commit election fraud and pocket kickbacks and any other money they can get their hands on. Invicta’s business ethics mirror the ethics of Florida “elected” representatives. They just don’t care about their constituents. They are there to take your money and nothing more.
Invicta watches are not No.1, but their quality is acceptable at the budget price point, the real problem lies in their quality control, it’s kind of hit-or-miss
I have been an Invicta customer for many years. I own over 60 Invicta watches . I started out with less expensive models and was very impressed. I never had a problem with them . I rapidly began buying more expensive models and have been very pleased . I have given them as gifts without problems . I know that some people seem to have had problems but i will continue to indulge in beautifully designed and made watches of excellent quality.
Invicta makes a wide range of watches for the masses. Like Jim, I tend to collect the more expensive Invictas and they have provided me with virtually flawless timekeeping and zero issues. Invicta also makes/assembles mediocre or mid grade watches that boast “Swiss Parts”, but they are assembled in other countries with less than skilled craftsmen and the overall result is a cheaper timepiece with a below average warranty. Much like a Mickey Mouse watch from Disneyland, 90 days to 1 year only because they are not a top shelf production piece. If you want a top quality Swiss timepiece, you are going to have to invest more than a hundred bucks. To other peoples points as well though, customer service should be top priority for a company that is bringing in over $50 million dollars annually! My best advice is to continue to demand the customer service you deserve, “the squeaky wheel gets the grease”, otherwise, you lose out and they will not stop their growth for a mere bump in the road; you have to let them know you expect their integrity and follow through.
Although you’re correct about customer service, Ron, I can badly think of a company whose customer service hasn’t declined since the 2007-2008 recession. It’s the first place these companies start cutting…non-revenue producing personnel….cutting off their respective noses to spite their faces.
I own four Invicta Sea Hunter watches. I have two that are over three years old and they a performing well.
Buy from Amazon and get their warranty.
Jim; You sound like an Invicta employee (or CEO). No one owns 60 watches in a lifetime, unless they get them for free because they work for the lousy company. You’re full of baloney.
I know of Invicta owners who have over 1,200 watches in their collection and they are not Invicta employees. You make it out like this is some super-human feat or something along those lines. This is a sign of having limiting beliefs living within you. I do admit Invicta is my favorite brand but I also like other brands as well. I could elect to criticize companies like Patek Philippe that charge such astronomical prices for just a wristwatch but choose not to because they have a market that is willing to spend that kind of money so more power to them.
LOL, your probably correct Doug I’m with ya I’m.
I have several Invicta Watches and i think the watches are well made with styles that anyone would want. I think the higher price watches are your best bet. The low price watches are mediocre and not high grade. Sometimes it is hard to tell what the true price is because if you shop on Evine.com or watch the shows on t.v. they have a price than it is 50% 70% or more off so you would pay $159.00 and they have it listed for $400.00 ect.Others for $298.00 list for over $1,000 so it hard to know…
Does anyone have extra links for a Bolt Zeus (0820). Invicta says I have to buy an entire band so I can have someone take links out and add to my band. $220 for the band.
For the money Citizen makes a great watch and you can get a good deal on ebay. These Invicta watch’s just don’t hold up and once they have a problem your stuck, no one will work on them. Citizen and other companies will repair their own watch’s , just takes some time but they are good about it.
If all you care about is the appearance of a watch, Invicta is for you. They copy many of the styles of the more “upscale” watches. But, if you care about quality or customer service, this is NOT for you. The Rolex Submariner line with date has a crystal that scratches very easily. Soon, it’s hard to read the time. Some are assembled in China. Some use Japanese movements like the NH35 series. Others are of “Swiss parts” but assembled elsewhere. You have to do your homework very carefully in order to determine what you are actually buying. Once purchased, you then have to hope that no warrantee work is needed. Getting customer service on the phone is like trying to find the lost city of Atlantis! And, even though there is a so-called warrantee, you still have to pay a processing/shipping fee to get it serviced. Even then, you will find a very slow response time in getting service completed. In short, I would highly recommend that you look at other watch companies if you need a good time piece. If you consider a watch to be merely a cosmetic accessory, then Invicta is for you.
I have a Invicta Submariner clone that I bought in 2004 which I wore as a work watch for over 10 years. I’m not gentle with my watches and that watch is still working with no problems in over a decade of use. That watch has the Japanese Miyota 8215 movement which is highly regarded.
The crystal is one of the hardest I’ve ever seen, I’ve managed to wear about half the numbers off the bezel but the crystal still looks like new.
I was so impressed with that watch that I bought a second one 3 years ago. The new one has the NH35 movment and it has worked flawlessly since new.
BTW the NH35 movement is made by Seiko and is an improved version of the 7s26 movement they currently use in their low end automatics.
Perhaps I’ve just had better luck than most people but in my opinion Invicta is a great value.
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Thank you for the article. I have an invicta watch too. Been wearing it for 5 years now.
I have purchased three Invicta Pro Diver watches in the last 2 years. They all have the NH35A movements which are accurate enough. Two are more accurate than my Seiko and Orient dive watches. Got a a couple NATO straps with matching gold plated hardware for the 8929 models and they look great. I have read that the 8929 and 8926 Invictas are their most reliable models. Can’t beat the prices. Even their boxes are better than those of more expensive brands.
The NH movements are made by Seiko. So Seiko is more accurate then Seiko. Well done.
I love watches and purchased a Pro Diver carbon fiber limited edition and had problems with the band due to the weight of the watch. Pins used are cheap quality, rather stick with brands like Citizen, Seiko, Noa, Rado, Tissot and Jiusko.
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I’ve never had a problem and I own several,
They tell good time, they look good, and they’re
Priced reasonably,doesn’t get much better than
Listen. I bought a brand new 53 mm invicta reserve bolt/zeus automatic made in switzerland. If you know anything about invictas swiss made watches will not only have model # but a construction model aka serial # on the . Its open back skeleton with 24 jewels flame fusion crystal that does not scratch up! There are three levels of invicta chinese made ones, japanese qu
arts and finally the real deal swiss
Made. The swiss made invictas are the real deal and is one of the best watches i own. I have a panerai
a gucci wstch and it is far superior. So when buying invicta buy swiss made only
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They make trendy watches that have some good components. Market them like crazy on Evine. Sell them from Sam’s Club, Costco, major retailers. They have NO CUSTOMER SERVICE. Hope you never need it because you may as well throw the watch away. Their poly link bands and poly insert stainless bands fall apart. The poly links dry out, crack and hopefully you catch the watch before it hits the ground. Warranty can take up to 9 months to get your watch back. It is because of the long lead times from China. They are made in China but so are other things we use everyday. They use cheap screws for the stainless bracelets. Great looking but nothing more than trendy fashion. They have a geek following though. Watches are dead now anyway. Stay away or not, it is your money.
I have 5 invicta watches
an excursion, 2 specialty and 2 sea spider I’ve been wearing some of them for years. They still looks good and works fine
Invicta is a great value watch
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jon you say watches are dead that is so not true… I see lots of people everyday that wear watches.. If you watch the evine channel on t.v. and you see all the hundreds of watches they sell each show in just a few hours. People wear watches lots of people………
Doug J You say nobody has 60 watches in a lifetime… Some people have 100s of watches.. people collect invicta watches most people have at least 10 watches from invicta. All these replies about Invicta watches most not good.. Well all i know is Invicta sells 100s even 1000s of watches a day so the watches must be ok for the most part…… I have 13 invicta watches and i have had no problems with any of them…..
I sent in 2 watches for repair that cost me $70 before they even left my house. $28 each for the repair evaluation and $14 for the shipping. Received an email that stated that 1 watch would cost $159 and the other $138. I replied back to them and told them to return them without doing the repairs. Receive a call from IWSC telling me that they would now do all the work for $100 so I agreed. next email came to me a week later telling me that all of a sudden I need a new casing for my watch and it was going to now cost $149. I once again told him to send it back without repairing it as the casing was absolutely fine when it was shipped. Now, 1 week later the watch was delivered back to me with the pin missing and the watch band was apart. Now they will not send me the pin that belongs to me with out me sending the watch to them again. Just curious on the 11 point evaluation inspection that the $28 was for, How did they miss my supposed broken casing? Oh yeah, when I received the watch back with the missing pin, my casing is still absolutely fine. Guessing that they are not intelligent enough to look up my model # and send me a pin.
Nothing but shady people. Unfortunately I would never buy an Invicta watch again with the thought of ever dealing with these crooks again. While the watches were supposedly getting repaired, I bought 7 Invicta watches for all of my Groomsman in my wedding and have since then returned them all so they would never have to deal with this.
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