Each spring, the world’s most renowned watch and jewellery brands display their collections exclusively at Baselworld. About 1,892 exhibitors from 45 nations in 160,000 sq m of convention space presented their latest developments and innovations in Basel 2011.
This year show launched a free mobile show guide. The Baselworld app was available for iPhone, iPad and other smart phones. Talking about phones the Ulysse Nardin company should be mentioned because of their “Chairman” – the first luxury Hybrid Smart Phone. This phone is the result of cooperation between Ulysse Nardin and SCI innovations. Ulysse Nardin Chairman phone has a battery that is charged both by electricity and by the kinetic energy of a working rotor.
Year after year watch making companies faces problem to make the case for the traditional wristwatch. The time is everywhere, on TV, radios, banks, train stations and on phones. “The trends to go to these kinds of devices have a very strong position nowadays” considered Michele Orfeo, the head of marketing for Swiss whatchmaker Balmain which is a part of the Swatch group.
“Young people appear potential segment of watch-wearers and companies in Baselworld 2011 presented some of their products, which are created in certain segment and price range”, Mr Orfeo said, “we propose not just a watch, but kind of an elegance”.
You can view the watches presented at Baselworld 2011 and here are the a few photos:
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