The TAG Heuer Company has continuously maintained close links to the field of professional motor sports and Grand Tourisme. To commemorate its legacy and provide support to children around the world, the brand has partnered with Save the Children, the independent charity for children fighting for the rights of children in more than 100 countries.
TAG Heuer has initiated the “Dream Machines driven by Generous Hearts” project that started in the form of an one-of-a-kind photo exhibition and charity event that paid tribute to the very special relationship between famous men and women and the ‘dream machines’, the essence of Avant-Garde style, GT cars inspiring them.
TAG Heuer has invited a group of men and women of different cultures to take part in the project. The participants posed alone as well as with the ‘dream machines’ giving power to their passion for driving.
The photos will be used for creating photography art-book in a limited edition. The most famous and talented people from the world of Sports, Arts, and business came from over 20 countries, having contributed their time and creative resourcefulness. TAG Heuer will donate all the proceeds received from the book sale for sponsoring Save the Children’s international recreational and sports projects. Thus with help of the brand’s project more children will get an opportunity to learn, play and develop.
The scope of the TAG Heuer project, the prestige and repetition of the people involved generated a lot of energy, enthusiasm and interest along with the great resources deployed, resulting in remarkable international effort.
The TAG Heuer project united such prominent racing personalities as Sebastien Bourdais, Fernando Alonso, David Coulthard, Lewis Hamilton,and Mattias Ekstrom, as well as sportsmen, musicians, actors, business leaders and writers coming from around the world. All these people shared one thing in common – a strong addiction to Avant-Garde GT cars and engines.
The company’s Honorary Chairman Jack Heuer has been paired with the car of his dreams, a Porsche Carrera. TAG Heuer President & CEO Jean-Christophe Babin has been featured with his own automobile, a luxurious Ferrari 456 GT. On the list of other celebrities that participated in this interesting project you will find Jamiroquai singer Jay Kay matched up with a Ferrari Enzo, while James Bond movie star Timothy Dalton has posed with a Ford GT 40 Limited Edition.
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